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February 14, 2026 // 0 Comments

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The Whiskey Professor

Hi there everybody; I'm Bernie Lubbers and I'm known as The Whiskey Professor. I work for Heaven Hill Brands in Bardstown and Louisville, Kentucky. Last year I traveled over 150,000 miles preaching and teaching the world about BOURBON and AMERICAN WHISKEY.

My Book on Bourbon Whiskey

Travel the Whiskey Trail and around the country with Bernie Lubbers as he reveals the history and process of making and selling America's spirit. read more...